VocMat approach

A new approach to management training that is relevant to employers across Europe

VocMat can deliver accredited Masters-level vocational education that can be applied across Europe and which addresses the barriers that are faced by tourism managers in employment.

Within the VocMat model there are a number of modules which were identified through research as being priorities for managers.

  • Strategic Management
  • Tourism Marketing Management
  • Operations Management in Tourism
  • Human Resource Management in Tourism
  • Entrepreneurship & Innovation

VocMat designed a new curriculum for European tourism managers for those countries and education systems without an existing qualification.

The blended learning approach offered support and direction with the online models enriched by the group coming together for seminars and video-conferencing.


strategic management

Last updated on 30 December, 2008